Alpina is a high-end luxury automobile brand by BMW. Alpina originally started as an automobile manufacturing company named Alpina Burkard Bovensiepen, based in Buchloe, in the Ostallgäu district of Bavaria, Germany that develops and sells high-performance versions of BMW cars. The company was officially renamed BMW Alpina in 2025. Alpina works closely with BMW and their processes are integrated into BMW's production lines, and is recognized by the German Ministry of Transport as an automobile manufacturer, in contrast to other performance specialists, which are aftermarket tuners. The Alpina B7 is produced at the same assembly line in Dingolfing, Germany (BMW Plant Dingolfing), as BMW's own 7 Series. The B7's twin-turbo 4.4-litre V8 is assembled by hand at Alpina's facility in Buchloe, Germany, before being shipped to BMW for installation, and the assembled vehicle is then sent back to Alpina for finishing touches.

The firm was founded in 1965 by Burkard Bovensiepen (1936–2023), a member of the Bovensiepen family of industrialists. On 10 March 2022, BMW announced its intention to acquire Alpina. That same day, BMW wrote on its website that it had officially acquired the brand.

In 2026, BMW ALPINA was launched as an exclusive standalone brand under the BMW Group umbrella, with an emphasis on performance, ride comfort, bespoke options and custom materials. Later that year, BMW presented the Vision BMW ALPINA at the Concorso d'Eleganza Villa d'Este as a one-of-one design study previewing the future direction of the BMW ALPINA brand. The concept is a large four-seat coupé measuring 5,200 mm in length and powered by a V8 engine, with traditional ALPINA elements including deco lines, 20-spoke wheels and four elliptical exhaust tips.

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