Bouvardia is a genus of flowering plants in the family Rubiaceae. It contains about 50 species of evergreen herbs and shrubs native to Mexico and Central America, with one species extending into the southwestern United States (B. ternifolia, in Arizona, New Mexico and Texas). The genus is named in honor of Charles Bouvard (1572–1658), physician to Louis XIII, and superintendent of the Jardin du Roi in Paris.

In the language of flowers, Bouvardia symbolize enthusiasm.

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