Cineraria is a genus of flowering plants in the sunflower family, native primarily to southern Africa with a few species further north. The genus includes herbaceous plants and small subshrubs.

In the past, the genus was commonly viewed in a broader sense including a number of species from the Canary Islands and Madeira which are now transferred to the genus Pericallis, including the florist's cineraria (Pericallis × hybrida).

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