Cyclocephala lurida, the southern masked chafer, is a species of beetle in the family Scarabaeidae which is native to the southeastern United States. It is a brown beetle with a black head, with an adult length of 10 to 14 mm (0.4 to 0.6 in). The adult beetles cause no harm, but the eggs are laid underground and the developing larvae feed on grass roots and can kill turf under dry conditions.

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