Ehretia tinifolia is a woody, perennial tree, usually 0.5 to 3 m in height, branched from the base, from reddish-brown to red-purple bark, exfoliating (the outer bark opens and peels off like a sheet of paper); The leaves are coriaceous, elliptic, from 1 to 3.3 cm long. The flower is urceolate, white to Mexican pink and grouped in clusters of five to eight flowers. The plant can reproduce vegetatively from branches that are buried, but this type of reproduction is rare.

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