Primula obconica commonly referred to as the German Primrose is a species of flowering plant in the family Primulaceae, native to China. It is a short-lived evergreen perennial growing to 40 cm (16 in) tall by 25 cm (10 in) broad, with rosettes of coarse, heart-shaped leaves, and thick stalks bearing umbels of lavender flowers in late winter and early spring.

The specific epithet obconica means "inverted cone", referring to the convex flowers.

This is a tender plant which us usually grown annually as a houseplant or in a cool greenhouse. Numerous cultivars have been developed, of which 'Libre Magenta' has gained the Royal Horticultural Society's Award of Garden Merit.

The hairs on the leaves may cause allergic reactions.

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