The Primulaceae ( PRIM-yə-LAY-shee-ee), commonly known as the primrose family (but not related to the evening primrose family), are a family of herbaceous and woody flowering plants including some favourite garden plants and wildflowers. Most are perennial though some species, such as scarlet pimpernel, are annuals.

Previously one of three families in the order Primulales, it underwent considerable generic re-alignment once molecular phylogenetic methods were used for taxonomic classification. The order was then submerged in a much enlarged order Ericales and became a greatly enlarged Primulaceae sensu lato (s.l). In this new classification of the Angiosperm Phylogeny Group, each of the Primulales families was reduced to the rank of subfamily of Primulaceae s.l. The original Primulaceae (Primulaceae sensu stricto or s.s.) then became subfamily Primuloideae, and one genus (Maesa) was raised to the rank of a separate subfamily, making four in all.

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