Dudleya farinosa is a species of succulent plant in the family Crassulaceae known by several common names, including bluff lettuce, powdery liveforever, and powdery dudleya. A coastal plant of northern California and southern Oregon, it is typically found on ocean bluffs just directly above the reach of the waves, and sometimes inland. Its appearance is characterized by lotus-like rosettes of beveled leaves, and in summer the plant erects a tall pink to red peduncle densely covered in bracts, topped with branches of pale yellow flowers. The green or white rosettes of this plant can be seen covering stretches of rocky coast and nearby islets.

Although Dudleya farinosa is common throughout its range, it is often targeted by plant poachers, and high-profile incidents of poaching in the 2010s have alarmed conservationists. The demand for the plant is primarily driven by a community of succulent collectors in East Asia, who find the aesthetic properties of the plants desirable, commanding high prices. Thousands of plants have been taken in single incidents, causing significant damage to populations. Poached plants are unlikely to survive in foreign environments and the targeted populations may suffer losses of genetic diversity. Anti-poaching efforts include law enforcement actions, anti-poaching and protection laws for Dudleya, and commercial nurseries saturating the market with cultivated plants to curb demand.

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