Pimelea villosa, also known as Pimelea arenaria, or sand daphne is a species of shrub in the family Thymelaeaceae, known in Māori as autetaranga or autetauranga. It is endemic to New Zealand. Its conservation status puts it at risk and declining, as determined by the New Zealand Threat Classification System (NZTCS). The bark of the tree was occasionally used as traditional textiles such as ribbons or ear ornaments, however was not as commonly used as the paper mulberry (aute) or Hoheria populnea (houhere).

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